Digital marketing is constantly changing. To help you keep up with the curve, below we will describe the 5 best digital marketing trends of 2021.

If you’re outdated in your digital marketing trends, you limit your brand to both reach and repetition. You may be blissfully unaware of new marketing trends, but your target customers – and your competitors — not. That’s why we have prepared a list of digital marketing trends for you.

ALGORITHMIC ADS

This is the purchase of targeted digital advertising on several sites at once in real-time. This helps pay not for the entire array of traffic or content, but only for contact with the user, which is the target audience of the advertiser. This approach helps lower customer acquisition costs and increase conversion rates.

MESSENGERS FOR COMMERCIAL PURPOSES

Messengers are needed not only to send messages to friends. In Facebook Messenger, for example, more than a billion users are active per month. More than ten billion messages are sent between people and companies every month. Through WhatsApp, fifty-five billion messages are sent every day, and more than one and a half billion users are active. That is why it is profitable to sell here. Thanks to such applications, you can directly send messages to customers, which personalizes the approach. In addition, it is more convenient for people to communicate this way. Most of them choose those companies that have chat. Its presence helps to develop contacts, deliver information, increase sales, return potential customers, provide support and involve people in events.

CONTENT MARKETING

Content has always been important – 88% of b2b marketers believe that it is the creation of content that encourages their audience to consider the organization as trustworthy. This creates a reputation for the company, allows you to attract customers and retain existing ones. Keeping a blog and posting interesting information there is very important. It is believed that content marketing increases conversion rates by 6 times compared to other methods. In addition, it allows you to make a less initial investment and get more long-term benefits.

FORECAST AND ADVANCED ANALYTICS

Predictive analytics is the use of data mining, predictive modeling, and machine learning in order to determine patterns and to some extent predict the future. For digital marketing, this trend is especially relevant: it is used for segmentation, personalization and increasing customer loyalty.

LOCATION IN MARKETING

The idea of offering people a specific product depending on their location has long existed. But in 2021, the exploitation of geomarketing can bring good results thanks to the active use by people of mobile devices with geolocation function. As an example, consider advertising a restaurant. It makes sense to invite people to go to your establishment if they are often nearby. You can invite a potential customer with a push notification when he passes by. So you can transform digital users into target customers.